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      Dynamic Labels 2.0 - May 2025

      Why We Built It
      What's New
      In Development & Coming Soon
      How to Get Started
      Example Use Cases
      FAQs
      What’s Next

      Dynamic Labels 2.0 enhances Duel’s audience segmentation capabilities, enabling brands to automatically group advocates based on performance and individual profile characteristics. Labels update in real time, supporting smarter targeting, richer personalization, and better results.

      Whether you’re rewarding top performers, re engaging low activity advocates, or targeting specific personas - Dynamic Labels 2.0 helps you build the right audience effortlessly.

      ✨ Why We Built It

      While existing labels allowed basic segmentation (by location or tier), they didn’t give brands the precision needed to target outcome driven campaigns. Brands told us they wanted to:

      • Send tasks to their top 5% of content creators
      • Reward high revenue driving advocates
      • Re engage advocates with low activity

      Dynamic Labels 2.0 was built to support those needs and give you more control over who receives what - automatically.

      CleanShot 2025-05-13 at 17.57.17@2x

      🚀 What’s New

      Performance-Based Labels

      Automatically group advocates based on what they’ve achieved in your program.

      Label options:

      • Audience slice: e.g., Top 1%, Bottom 25% 
      • Timeframe: Last 7 days, Last Month, Last Quarter, or All Time
      • Revenue generated: Greater than $0 only (no zero earners included)

      Examples:

      • Top 10% of revenue generators in the last month
      • Bottom 25% of earners over the past quarter

      💡 These labels update automatically as new data comes in - no manual input required.

      🔨 In Development & Coming Soon

      Profile-Based Labels

      Group advocates based on structured personal data like:

      • Demographics: Age, Location, College Student

      • Social Profile: Active platforms, Follower counts

      • Preferences: Product category, Skin type, Brand affinity

      Examples:

      • NYC 18–24 year-olds with 5–10k TikTok followers

      • Skincare-focused moms aged 30–40

      • Advocates active on Instagram and YouTube

      Note: Combining labels (“stacking”) isn’t available yet. Segments are in development.

      🧠 Example Use Cases

      • Incentivize top performers: Bonus campaign for Top 5% revenue drivers

      • Curate UGC: Photo challenge for advocates with Top 10% social reach

      • Re-engage users: Surprise rewards for Bottom 25% task completions

      • Persona-driven campaigns: Launch tailored campaigns (e.g. College students in NYC)

      🛠️ How to Get Started

      1. Go to Members > Labels

      2. Click + Create

      3. Select Dynamic Label

      4. Choose Performance

      5. Define your criteria and save

      CleanShot 2025-05-13 at 17.59.59@2x

      🙋 FAQs

      Can labels be combined?

      Not yet, but “Segments” are coming soon.

      Do labels update automatically?

      Yes — labels reflect real-time advocate data.

      Where does profile data come from?

      Collected via applications, task submissions, or profiles.

      🧭 What’s Next

      Dynamic Labels will continue evolving with:

      • Profile-based labels

      • Labels for content engagement, points, and task completions

      • Combined label “segments” for even deeper targeting

      • Advanced reporting tied to each label

      We are thrilled to share these updates with you. Your feedback is welcome, reach out to the team.