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Hybrid Order Tracking Attribution
Launch quickly with pixel tracking and transition to server-side (API) attribution
Overview
Duel supports two methods for tracking orders and attributing commission:
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Order Tracking via Pixel (Script), using the Duel analytics script on your eCommerce site
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Order Tracking via API (Server Side), sending orders directly from your backend to Duel
A hybrid approach allows brands to use both methods during rollout. This enables immediate client-side tracking while backend teams work on a full server-side implementation.
When to Use a Hybrid Approach
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You want to launch your advocacy programme without waiting for backend development.
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Order updating can be delayed until commission becomes available, either because Advocates reach higher tiers or because your programme uses a commission delay window (typically around 45 days).
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Your internal tech team needs a phased plan: begin with pixel tracking, then transition to a full server-side integration that supports order updates and cancellations.