What is loyalty and how to enable rewarding advocates for loyalty spending?
Order tracking is required to setup loyalty in an automated function.
What is Loyalty?
Loyalty is when advocates gain points through spending directly with the brand. The functionality works in the following way:
- Our order tracking implementation is required.
- Duel then checks if an order is associated with a programme member through matching their email to the email that placed the order.
- If loyalty is switched on then Duel will attribute points based on the loyalty rules in place.
Loyalty Rules Breakdown
Allocation rules
The main settings required to begin rewarding loyalty, each rule is a currency conversation.
In the example to the right the advocate's in the programme will receive 1 point for every GBP spent and 2 points for every AUD spent.
This can also be specified per group and/or tier.
Allow new member to claim loyalty points
Advocates can claim loyalty points from an order if they signup to the programme within the specified timeframe after the order was placed.
Cap loyalty points
The ability to cap loyalty points per purchase or per member.
This can be implemented to minimise the ability for advocates pay to win.
Defer loyalty points attribution
The ability to hold out on rewarding loyalty by X number of days, to account for returns for example.
How to setup Loyalty?
- Navigate to Members > Loyalty
- Check the enable loyalty box and setup loyalty conversation rules as required
- Then Navigate to Members > Group profiles > select appropriate group > Overview page
- Enable the loyalty channel and add in copy explaining to your advocates the loyalty they can earn & add in a CTA to your e-commerce
