Skip to content
  • There are no suggestions because the search field is empty.

Promoting Your Advocate Programme on Your Website

Best practices for where and how to feature your advocate programme landing page on your brand website — from permanent navigation to launch campaigns.

Why Placement Matters

The higher up and more prominently your programme is featured, the more sign-ups you'll generate. A link buried in the footer will rarely be noticed. A placement in your main navigation means potential advocates can join in a single click from anywhere on your site.

🚨 The one-click rule: No matter where you link from, your programme should ideally be reachable in a single click. Don't make potential advocates hunt for it.


Permanent Placement: Where to Link From Your Site

Once your programme is live, it needs a discoverable, permanent home on your website. Here are the most effective placements, in order of visibility.

Header navigation

The highest-visibility position on your site. A link in the main nav means the programme is accessible from every page and signals it's a core part of your brand.

💡 Pro Tip: If your header nav is already crowded, consider nesting the link under a Community or Rewards parent menu item rather than dropping it altogether.

Homepage feature or banner

A dedicated homepage section — a feature card, content block, or promotional banner — gives the programme more visual space than a nav link alone. This works well if you want to communicate the benefits of joining before directing someone to sign up.

🚨 Position this above the fold where possible — meaning it's visible without scrolling. Content above the fold gets significantly more engagement than content lower down the page.

Burger menu (mobile)

If your main nav collapses into a hamburger menu on mobile, make sure the programme link is included there too. Most of your customers will be browsing on their phones — don't let the programme disappear on smaller screens.

Footer

A footer link is better than no link, but it shouldn't be the only placement. Footer links are seen by fewer visitors and generate lower engagement as a result.

🚨 If your footer is the only place the programme appears, consider adding it to the header or homepage as well. A small footer link on its own rarely converts.

Product pages and beyond

Product detail pages are a strong secondary placement. Customers browsing products are already engaged with your brand — it's a natural moment to introduce the idea of becoming an advocate. A small banner or callout with a link to the programme works well here.

You can also include the link under a Community, Discover, or Partnerships section if your site groups those kinds of initiatives together.