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Referral & Reward Promo Codes

Referral and Reward codes serve different purposes this article goes through the differences.

Referral Codes 
Reward Codes

📚 See further reading on Promo Codes on the dedicated article

Referral Codes

  • Used by new or existing customers who have been referred by an Advocate.
  • Serve as the incentive for the referred customer to complete a purchase.
Behaviour
  • Multi-use per code, usually dozens of redemptions.
  • One code can drive multiple orders.
  • Typically configured as a customer discount (percentage or fixed amount).
Where Used in Duel
  • Attached to referral rules as the customer-facing incentive.

Reward Codes

  • Used by the Advocate as a reward for their activity or tier progression.
Behaviour
  • Single-use, one code per eligible order.
  • Usually higher value, often store credit or a basket of product.
Where Used in Duel
  • Attached to tiers or tasks, allocating a fresh reward code when the Advocate qualifies.