Storefront Video - January 2026

Playable storefront video is now live, allowing shoppers to play video content directly within advocatesl storefronts. This update brings authentic, short-form video into the shopping journey, helping customers see products in action and purchase with greater confidence.

✨ What’s New

🎥 Video playback in Advocate storefronts

Video content added by Advocates can now be played directly within their storefronts, creating a richer, more engaging browsing experience.

🛍️ Shoppable video content

Shoppers see real products used by real Advocates, building trust and confidence through relatable content.

⚡ No extra setup required

There’s nothing for brands to enable or configure, this update works automatically with existing Advocate video content.

Storefront Video will be rolled out to all brands by 26 January. There is no action required from your team.

Only content that has been captured as video is currently playable. You can find more details on video content availability here.