Here is a selection of task ideas organised by category. This list is not comprehensive but is designed to inspire you. The more tailored your tasks are to the brand, the greater the potential for improved performance.
Customer Acquisition & Revenue
Brand Awareness & UGC
Community Building
Customer Research (Feedback & Surveys)
While these tasks are categorised, many overlap across objectives, and their positioning will also impact effectiveness in each category
Customer Acquisition & Revenue
- Evergreen
- IG Story | Post a product & share your affiliate link/referral code
- Complete this task to receive bonus points for your first referral!
- Variable
- IG Story | Share our new product + aff link
- IG Story | Re-share our latest campaign post
- IG Story | Share our Black Friday sale + aff link
Brand Awareness & UGC
- Evergreen
- IG Story | Create a story with a product
- IG Grid | Create a post with a product
- IG Reel | Create a reel with a product
- TikTok | Create a post with a product
- IG | Like & comment a recent post
- IG Reel | Create an unboxing
- TikTok | Create an unboxing
- Visit us in-store and post about it!
- Variable - General
- OOTD post
- Create a GRWM
- Share how our products fit into your day
- Share your morning/evening routine
- Share your go-to product and why
- Recreate one of our posts
- Variable - Seasonal / Awareness days / Trending
- Create an Autumn styling reel
- Share your winter skincare routine
- Show us how you use our product whilst on holiday
- Share how our products fit into your self care routine (Self care September)
- Show us your Halloween look using our products
- Holiday season GRWM (Christmas or NYE)
- Holiday/Halloween OOTD
- Post a story of your Christmas wishlist
- Post a story of your Black Friday favourites
- Re-create a Met Gala look
- Re-create a social media trend
- Variable - Campaign related
- Come say hi at our pop-up event
- Have you purchased our new product? We’d love to see you post about it
- Share how profits from our product support XYZ fundraiser
- IG Story | Like & comment our new product post
Community Building
- Evergreen
- Share the love - like/comment on another advocate’s post
- Boost brands content - like/comment on brands post
- Variable
- Write a testimonial for us that may be featured on our website
- Recreate this advocate’s post
- Come visit us in-store and post about it!
- Come to an event & post about it!
- Take part in a product tester session
- Come to our pop up event & meet other advocates
- Vote for our content winner this month - we’ll be selecting the top 5 submissions and then it’s up to you to decide the winner who will win a gift voucher & get featured on our socials
- What does international women’s day mean to you? Tell us about a woman in your life that means a lot to you and why
- Our business values spreading kindness. Send a message to someone in your life you’re thankful for and tell them what they mean to you!
- Collab with another ambassador and co-create a post!
- Let a friend try our product and capture the process in a post
Customer Research (Feedback & Surveys)
- Evergreen
- Brand feedback task
- Programme feedback task
- Variable
- Collecting feedback on new or specific products
- One-time product feedback tasks after levelling up to collect feedback on the products purchased with their reward