Advocate Emails: What Gets Sent and When

🚨 This article covers email content and triggers only. Ready to configure? Head to the Advocate Emails: Setup Guide for step-by-step instructions. If you haven't set up yet, the Advocate Emails: Quick-Start Checklist covers everything you need to prepare first.

Quick reference table
How the emails are organised
Application emails
Onboarding emails
Tier emails
Account emails

Quick reference table

Category	Email	Trigger	Subject line
Application	Private profile detected	Profile set to private at review	Quick check 👀 we couldn't see your profile
Application	Application declined	Hard decline (location, explicit content, etc.)	Application update
Application	Redirected to nurture	Does not meet main programme benchmarks	A new pathway (and it's a good one)
Application	Graduated from nurture	Completed nurture programme	You made it 🎓 Welcome to the next level
Onboarding	Welcome to the programme	Advocate joins	This is your moment. Let's go 🚀
Onboarding	Onboarding reminder	Joined but not completed onboarding	Don't get stuck here 🚨
Tier	Tier 1 unlocked	Completes onboarding	Small steps, big beginnings. Let's keep this going.
Tier	Tier 2 unlocked	Completes tier 1 tasks	You're getting the hang of this
Tier	Tier 3 unlocked	Completes tier 2 tasks	Tier 3. This is where the fun starts.
Tier	Tier 4 unlocked	Completes tier 3 tasks	You're making this look easy
Tier	Tier 5 unlocked	Completes tier 4 tasks	Tier 5, and still climbing 🔥
Tier	Tier 6 unlocked	Completes tier 5 tasks	Tier 6 unlocked ✨
Tier	Tier 7 unlocked	Completes tier 6 tasks	You're in rare company
Tier	Tier 8 unlocked	Completes tier 7 tasks	Tier 8 unlocked. You're crushing it.
Tier	Tier 9 unlocked	Completes tier 8 tasks	Tier 9, wow 👏
Account	Account verification	Advocate submits application	Verify your account
Account	Account verified	Account successfully verified	(inactive by default)
Account	Account email change	Advocate requests email change	Request to change your [programme name] account email
Account	Account password reset	Advocate requests password reset	Request to reset your password
Account	Account inactive (7-day)	7 days with no activity	Fell off? It happens to the best of us
Account	Account inactive (14-day)	14 days with no activity	[first name], don't let your rewards slip away.

How the emails are organised

Your emails are split into three categories that mirror what you'll see in the dashboard: Application, Tier, and Account. Each sends automatically based on a specific trigger — no manual sending required.

All emails are personalised with the advocate's first name and your programme name, and include a CTA back to their dashboard.

🚨 Application emails are part of the Nurture Programme and will only appear if your group profile has Nurture enabled. Availability varies by brand.

Application emails

Sent during the application review stage, before an advocate has been accepted into a programme.

Private profile detected

Sent when Duel is unable to review an application because the advocate's social profile is set to private. It explains what was blocked and gives the advocate a clear two-step fix: switch to public, then reapply. It reassures them that every application is reviewed fresh and that coming back won't count against them.

Application declined

Sent when an application is declined for a non-negotiable reason — location restrictions, extreme political content, sexual or explicit content, or a fake or inauthentic account. It thanks the applicant and makes clear that the decision is final and no further support can be provided.

Redirected to nurture programme

Sent when an applicant shows potential but doesn't yet meet the main programme's benchmarks (such as follower count, content quality, or brand alignment). Rather than a flat rejection, it invites them into a nurture programme as a stepping stone, framing it as a warm-up space — not a consolation.

Graduated from nurture

Sent when an advocate successfully completes a nurture programme and moves into the main partner programme. It confirms what has changed: access to higher-tier challenges, increased earning opportunities, priority consideration for campaigns, and a closer working relationship with the programme team.

Onboarding emails

Sent after an advocate joins a programme, to guide them through completing their onboarding tasks.

Welcome to the programme

The first email an advocate receives after joining. It surfaces their onboarding task list and uses a light-touch tone to encourage them to get started — framing onboarding as something that takes less than 15 minutes.

Onboarding reminder

Sent to advocates who have joined but haven't yet finished their onboarding tasks. It shows what's still outstanding and previews what they unlock at tier 1 — monthly competitions, exclusive content drops, bigger rewards — to give them a reason to push through.

Tier emails

One email is sent each time an advocate completes the tasks required to advance to the next tier. Each includes a short personalised message, a task list for the new tier, and a CTA back to the dashboard.

🚨 Task lists in tier emails are populated dynamically based on the tasks active in your programme at the time of sending. The exact tasks shown will vary per advocate.

Tier 2 includes two optional suggested content blocks: a storefront optimisation tip and a content quality cheat sheet. From tier 5 onwards, emails also include an affiliate link block prompting advocates to share their referral link to earn points faster. Tier 4 includes a preview of what advocates unlock at tier 5.

Account emails

These emails handle account management actions and re-engagement. They are active by default, with the exception of Account verified which is inactive unless enabled.

Account verification

Sent immediately after an advocate submits their application. It asks them to verify their email address before their application can be reviewed.

Account verified

A confirmation sent once an advocate's account has been successfully verified. This email is inactive by default — enable it in the dashboard if you want advocates to receive a confirmation at this stage.

Account email change

Sent to the advocate's current email address when they request a change. It asks them to confirm the new address, and reassures them that if they didn't make the request, their original address will remain unchanged.

Account password reset

Sent when an advocate asks to reset their password. Includes a reset link and reassures them that if they didn't make the request, their current password will remain unchanged.

Account inactive

Sent when an advocate hasn't been active for a configurable number of days. The first send is a light-touch re-engagement that acknowledges life gets busy, surfaces the advocate's affiliate link, and reminds them their next tier is waiting. The reminder (configured separately in the dashboard) takes a stronger tone — using the advocate's first name in the subject line and walking through three steps: log in, complete pending tasks, claim reward.

💡 Pro Tip: Set the first inactivity send at 7 days and the reminder at 14 days for a proven re-engagement sequence.

See Advocate Emails: Setup Guide for how to configure reminder timing.