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Application Programmes: Launch & Promotion

Tips and examples of application programme promotion

We recommend setting a member target and building a promotion plan using the below channels for the first 4 weeks post launch.

Once this period is over, reconvene with your BSE. Launch performance can be looked at and promotion plan tweaked if required. 

When promoting an application programme we advise using the following structure: 

  • What is it?

  • Who are you looking for?
  • What’s in it for them?

Below is a list of various promotion channels that we recommend implementing to ensure maximum effectiveness and a successful launch.

  1. Programme Landing Page: Create a dedicated landing page that highlights the benefits of being an advocate and provides all the necessary information and sign-up forms.
  2. Launch Email Sequences: Create a series of engaging emails to introduce the ambassador program to your existing audience, enticing them to join and become advocates for your brand.
  3. Organic & Paid Social: Utilise your social media platforms to spread the word about the programme. Regular posts, stories, reels, and even sponsored ads can help reach a wider audience and attract potential applicants.
  4. Invitations Feature: Switch on the invitations feature within your Duel program, encouraging existing advocates to invite their friends and followers to apply.
  5. Email & Website Banners: Design eye-catching banners and call-to-action (CTA) buttons on your website and email newsletters to direct visitors and subscribers to the programme sign-up page.
  6. Direct Outreach: Reach out to influencers and micro-influencers who align with your brand to promote the programme and encourage them to join themselves.
  7. Content Marketing: Publish blog posts, articles, or videos about the programme, showcasing success stories or detailing the perks and incentives of being an ambassador.
  8. Webinars or Live Streams: Host live events where you can explain the programme in detail, answer questions, and interact with potential advocates directly.
  9. Customer Community Engagement: Engage with your existing customers and fans through community forums, Facebook groups, or Discord channels, and promote the programme to those who are already passionate about your brand.
  10. Partnerships with Other Brands: Collaborate with complementary brands to cross-promote each other's programmes, expanding the reach and attracting new advocates from different audiences.
  11. Advocate Spotlights: Feature your advocates on your website, social media, or newsletters, showcasing their achievements and recognising their contributions to the brand.
  12. In-Store Promotion (if applicable): If you have physical stores, use in-store displays, posters, or QR codes to promote the programme to your offline customers.