See a best practices list as a first step for effective programme engagement
Task Creation
To ensure advocate engagement, it is important to provide them with new tasks to undertake. These tasks should be relevant to the programme's objectives and complement ongoing marketing campaigns.
We suggest introducing at least one new task every two weeks to keep advocates engaged and motivated.
Offering a variety of tasks keeps advocates engaged and can lead to more participation. It also creates a sense of community, encouraging sustained engagement and building lasting relationships with advocates.
To prevent task fatigue among advocates, we advise setting an end/expiry date for any variable tasks that are added to the programme.
Exiting & interesting tasks are crucial in motivating advocates to participate actively in your programme, and ultimately the programmes objectives.
Newsletters
Regular newsletters play an important role in building a strong and dedicated community of advocates. In addition to showcasing new tasks and rewards, newsletters can also highlight the achievements of advocates, feature valuable content, and offer competitions.
They help to encourage participation and create a sense of excitement and anticipation around programme events and updates.
This can either be implemented through the inbuilt duel digest or using the brands CRM. Ask your CSM about setting this up for your programme.
Competitions
Competitions built using Duel tasks are a great way to boost motivation and engagement among advocates. They not only promote community building and social interaction, but can also be highlighted in the monthly newsletter.
Running competitions can also help brands achieve specific goals within a short timeframe, such as generating a particular type of user-generated content for a campaign.