Brand operators, we heard you! While automated rules are great, sometimes you need full flexibility. That’s why we’re introducing Custom Labels - a simple yet powerful way to create and manage advocate groups without predefined rules.
🤔 Why Custom Labels?
Ever wanted to:
- Run a PR campaign with a select group of 30 handpicked Advocates?
- Target your top 20 content creators who consistently deliver premium UGC?
- Reward your 50 best revenue-driving Advocates with an exclusive incentive?
Now, you can build and control your own custom audiences, ensuring that only the right Advocates are included - without mass targeting those who don’t fit your specific goals.
⚙️ How It Works
- Go to Advocates > Labels and select Custom from the label type dropdown.
- Name your label and manually add the Advocates you want.
- When creating a task, select your Custom Label from the audience dropdown.
That’s it! Easily target the right Advocates, drive engagement, and achieve the outcomes you need.
🔮 What’s Coming Next?
We’re taking segmentation to the next level! Soon, dynamic labels will be even more advanced, allowing you to:
- Identify the top 10% of revenue-driving Advocates from the past month
- Filter by highest social reach based on submitted tasks
- Segment by personal details like college students, age groups, or favourite products
Start building smarter, more targeted campaigns with full control over your Advocate groups. Give Custom Labels a try today and take your community management to the next level! 🎯