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Duel 3.0 is Here - January 2026

We’re excited to formally introduce Duel 3.0 — our evolved approach to brand advocacy, designed to drive more meaningful Advocate activity, boost engagement, and scale revenue without adding complexity.

🔁 The Problem We’re Solving

Traditional advocacy models reward task completion over actual impact. They’re hard to scale, heavily manual, and see engagement drop off after the first few months.

✅ The Duel 3.0 Solution: Performance Model 

Our new framework is built on four key principles:

  • Reward Fairly: Advocates earn points based on real value — like content performance and affiliate sales — not just completing tasks.

  • Engage at Scale: A Tiered Engagement Engine keeps Advocates motivated with 10 levels of progression and milestone rewards.

  • Sustain Participation: A Rotating Challenge System replaces static backlogs with fresh, personalised and evergreen challenges.

  • Simplify Operations: Our upcoming AI Challenge Builder will auto-generate on-brand challenges at scale, reducing manual workload.

🌟 Why It Matters

More value-driven activity means better content, higher repeat participation, and greater revenue — all with less operational effort.

🔗 Explore the App Overview
📹 Watch the Overview