See some commonly used Duel terminology
Advocate - An advocate is someone who is a member or user of a Duel programme.
Operator - This term refers to a representative from the brand who has access to the Duel Dashboard.
Front End - The branded gamified portal is the interactive platform where advocates engage and participate in the Duel programme.
Back End - The Duel Dashboard is the platform where brands can manage and assign tasks, among other functions, located at: https://app.duel.me/
Member Programme - A Duel programme that anyone can join, historically referred to as customer or open programmes.
Application Programme - A Duel programme that has requirements for joining at the brands discretion, the brand can then approve or deny the applicants, these can include ambassador, social commerce or influencer programmes.
Reward - A one-time use reward, like a promotional code for a complimentary product
Perk - A continuous reward that provides advocates with benefits like entry into competitions or exclusive commission rates.
Referral - This occurs when an advocate of a Duel programme successfully encourages someone else to make a purchase.
BSE - Brand Success Executive - A member of the Duel team who is responsible for the daily management of your program.
IEM - Implementations/Onboarding Manager - A member of the Duel team who is responsible for the onboarding and implementation of your programme.