We recommend setting a member target and building a promotion plan using the below channels for the first 4 weeks post launch. Once this period is over, reconvene with your BSE launch performance can be looked at and promotion plan tweaked if required.
Promotion Structure
When promoting a member programme we advise using the following content structure:
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What is it?
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What’s in it for them?
Promotion Channels
See a list of different promotion options below, we recommend a range to be implemented for maximum effectiveness.
- Programme Landing Page
- Duel Invitations
- CTA to Landing Page - Link to programme landing page in website header
- CRM Launch Emails - Series of CRM launch emails
- New Subscriber Email - Include CTA & Info
- Checkout Banner - CTA & Graphic on the order success page
- Post Purchase Email - A dedicated invite if they opted into marketing coms, this can be a link to a task or letting them know to claim their points (if loyalty is rewarded)
- Product Packaging - Including a CTA in/on packaging, QR codes work well here.
- Product Registration - Including a note that you can gain points for registering your product (if tasks set up)
- Organic & Paid Social
- Blog Post
- Competition or Early Sign Up Reward