Performance Points for Engagement
How Performance Points Are Awarded for Social Posts
Performance Points are a new feature that rewards Advocates with additional points based on how well their content performs after posting.
Available on Social Post Action steps submitted through Duel, this feature incentivises high-performing content by awarding additional points for views and engagements—driving greater reach and value for your brand.
What are Social Post Action Steps?
Social Post Action Steps are Duel’s built-in social post task types, such as Instagram Grid, Reels, TikTok posts, and Facebook posts. See the complete list of supported action steps under Social Posts here.
How Are Points Calculated?
- Base Points:
- Variable points awarded for completing and submitting a post.
- Performance-Based Points:
- 📹 +1 point for every 100 views on a video post.
- 🖼️ +1 point for every 10 engagements (likes, comments, shares) on a static image post.
When Are Points Awarded?
7 Days After Completion - Points are awarded 7 days after the Advocate completes the action. This delay allows time for early engagement (e.g., likes, views, shares) to accumulate on the post for accurate rewarding.