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Performance Points for Engagement

How Performance Points Are Awarded for Social Posts

Performance Points are a new feature that rewards Advocates with additional points based on how well their content performs after posting.

Available on Social Post Action steps submitted through Duel, this feature incentivises high-performing content by awarding additional points for views and engagements—driving greater reach and value for your brand.

What are Social Post Action Steps? 

Social Post Action Steps are Duel’s built-in social post task types, such as Instagram Grid, Reels, TikTok posts, and Facebook posts. See the complete list of supported action steps under Social Posts here.

How Are Points Calculated?

  • Base Points:
    • Variable points awarded for completing and submitting a post.
  • Performance-Based Points:
    • 📹 +1 point for every 100 views on a video post.
    • 🖼️ +1 point for every 10 engagements (likes, comments, shares) on a static image post.

When Are Points Awarded?

Points are calculated and updated at three intervals after the post is accepted by an operator during moderation:

  1. Day 1 after acceptance
  2. Day 7 after acceptance
  3. Day 30 after acceptance

🚨 The countdown starts from when the post is accepted by an operator during moderation, not from when the advocate submits it. Points are updated at each scrape interval, so an advocate's total may increase across all three stages as their post accumulates more views and engagements.