Explainer on perks & rewards with examples
Overview
In advocacy programmes, perks & rewards can be powerful motivational tools to incentivise and motivate advocates to engage with the programme.
Perks - Are ongoing benefits that are offered to advocates at once they reach certain milestones (generally tier based). Such as access to pre release product.
Rewards - Are tangible (one off) incentives that are given at certain points and can be used. Such as a $100 voucher.
Perks enhance the overall experience for participants, while rewards incentivise specific behaviours or achievements that are aligned with the goals of the programme.
The effectiveness of a reward system lies in its ability to create a sense of achievement and value for your advocates, which encourages them to stay engaged and committed to the programme.
What your brand can offer will depend on the cohort of advocates you're incentivising and budget allocated to programme
We recommend a mix of both Perks & rewards for maximum advocate engagement
Perk Examples
Affiliate link and/or discount code
Evergreen discount
Ability to earn commission
Free shipping all year
Access to community platform
Access to limited edition products
Brand Ambassador status
Access to personal Member Page
Opportunity to meet our team
Chance to have a product named after you
Design a product of your own
Exclusive access to monthly content competitions
Chance to be featured on our website’s gallery
Chance to be featured on our socials
Chance to be featured on our blog
Chance to host a giveaway
Chance to take over our IG/TikTok
Receive random acts of kindness
In store styling sessions
Virtual styling sessions
Attend masterclasses
Personalised swag
Networking opportunities
Early access to new season drops
Previews and exclusive products
Invitations to in person/online events
Access to member only events
Chance to attend a shoot
Chance to be featured in a shoot
Chance to be featured in a social media shoot
Spotlight on our Instagram/TikTok
Early access to sales
Chance to receive boosted commission/referral discount
Chance to go behind the scene for a day
Chance to co-create a product with the brand
Chance to co-create content with the brand
Chance to partake in networking opportunities
Chance to connect with other advocates via our community chat
Reward Examples
Discounts on products
Free products
Gift cards
Swag bags filled with brand/ parter brand product