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      Perks & Rewards

      An Overview of Perks and Rewards with Practical Examples

      Overview
      Reward Examples
      Perk Examples

      Overview

      Perks and rewards are highly effective tools for motivating Advocates to actively participate in your advocacy programme.

      • Perks are ongoing benefits offered when Advocates reach specific milestones—typically aligned with programme tiers. These might include exclusive access to pre-release products or behind-the-scenes content. Perks are designed to enrich the overall Advocate experience and foster long-term engagement.

      • Rewards are one-off, tangible incentives given in recognition of specific actions or achievements. Examples include a $100 promo code to be used on eCommerce. Rewards are best used to drive particular behaviours that align with your programme objectives.

      While perks help build a sense of belonging and recognition over time, rewards create moments of gratification that reinforce desired behaviours.

      The types of perks and rewards your brand can offer should reflect both your available budget and the unique motivations of the Advocate cohort you are targeting.

      We recommend a strategic mix of both perks and rewards to maximise Advocate engagement and programme success.

      Reward Examples

      💰 Product

      • Fixed product reward values, such as $50 off
      • Free bundles of products
      • Swag bags filled with brand and/or partner brand products

      Perk Examples

      🛍️ Shopping Perks & Discounts

      These incentives drive purchases and reward loyalty.

      • Affiliate link and/or discount code

      • Evergreen discount

      • Ability to earn commission

      • Free shipping all year

      • Early access to new season drops

      • Previews and exclusive products

      • Early access to sales

      • First access to new products

      🎁 Exclusive Access & Recognition

      These build a sense of privilege, exclusivity, and status.

      • Access to limited edition products

      • Brand Ambassador status

      • Access to personal Member Page

      • Access to community platform

      • Access to member-only events

      • Invitations to in-person/online events

      • Exclusive access to monthly content competitions

      • Chance to go behind the scenes for a day

      📣 Brand Visibility & Exposure

      These are especially valuable for creators and influencers.

      • Chance to be featured on our website’s gallery

      • Chance to be featured on our socials

      • Chance to be featured on our blog

      • Spotlight on our Instagram/TikTok

      • Chance to take over our IG/TikTok

      • Chance to be part of a campaign

      • Chance to have your post boosted by the brand

      • Chance to be featured in a shoot

      • Chance to be featured in a social media shoot

      🤝 Co-Creation & Collaboration

      These offer creative involvement with the brand.

      • Chance to co-create a product with the brand

      • Chance to co-create content with the brand

      • Chance to collab with the brand

      💬 Community & Networking

      These foster connection and knowledge sharing.

      • Opportunity to meet our team

      • Chance to come to our HQ & meet the team

      • Networking opportunities

      • Chance to partake in networking opportunities

      • Chance to connect with other advocates via our community chat

      🧠 Learning & Development

      These support personal growth and style development.

      • Attend masterclasses

      • In-store styling sessions

      • Virtual styling sessions

      • Be a product tester