What are tasks, how are they used and best practices.
This article will provide a overview of tasks and how they're used. If you are interested in building tasks, please refer to: Task Building
Task Overview
Tasks are fundamental to the Duel platform and one of the primary actions taken by advocates. These tasks serve as the backbone of the platform, allowing users to engage with different activities and earn rewards upon completion.
Exciting & interesting tasks are crucial in motivating advocates to participate actively in a brands programme, and ultimately achieving the programmes objectives.
Task Types
Evergreen Tasks - A set of core tasks that an advocate knows are available at all times, these tend to be repeatable weekly or monthly and can be completed any time of year. These should align with programme objectives and/or drive programme engagement.
Variable Tasks - Dynamic tasks that come in and out accounting for the majority of tasks in a programme, they're generally non repeatable and have time frames associated. These should align with programme objectives and/or drive programme engagement.
Welcome/Admin Tasks - These tasks generally only exist in the welcome tier and are not repeatable. They don't tend to drive programme objectives.
Offering a variety of tasks keeps advocates engaged and can lead to more participation. It also creates a sense of community, encouraging sustained engagement and building lasting relationships with advocates.
Task Rewards
There are 2 primary ways to reward a task completion, these rewards are given automatically when a task has been moderated successfully.
Points: The most frequently used task reward is points, which enable advocates to progress through the tiers and access the perks and rewards available in higher tiers.
Promo Codes: Tasks can also reward promo codes on completion, see more information on setting up promo codes here
When a task includes a promotional reward, it will be automatically offlined once the reward codes have all been distributed.
Task Management
To prevent task fatigue, we advise setting an end/expiry date for any variable tasks that are added to the programme.
Task fatigue occurs when advocates feel overwhelmed by the number of tasks in the portal, which can lead to reduced completion rates.
The threshold for task fatigue varies among communities and depends on the complexity and type of tasks. However, we typically notice diminishing returns when there are more than 20 tasks visible per tier.