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Challenge Overview
What are challenges, how are they used and best practices.
This article will provide a overview of challenges and how they're used. If you are interested in building challenges, please refer to: Challenge Building
Challenge Overview
Challenge Types
Challenge Rewards
Challenge Management
Challenge Overview
Challenges are fundamental to the Duel platform and one of the primary actions taken by advocates. These challenges serve as the backbone of the platform, allowing users to engage with different activities and earn rewards upon completion.
Exciting & interesting challenges are crucial in motivating advocates to participate actively in a brands programme, and ultimately achieving the programmes objectives.
Challenge Types
Evergreen Challenges - A set of core challenges that an advocate knows are available at all times, these tend to be repeatable weekly or monthly and can be completed any time of year. These should align with programme objectives and/or drive programme engagement.
Variable Challenges - Dynamic challenges that come in and out accounting for the majority of challenges in a programme, they're generally non repeatable and have time frames associated. These should align with programme objectives and/or drive programme engagement.
Welcome/Admin Challenges - These challenges generally only exist in the welcome tier and are not repeatable. They don't tend to drive programme objectives.
Offering a variety of challenges keeps advocates engaged and can lead to more participation. It also creates a sense of community, encouraging sustained engagement and building lasting relationships with advocates.
Challenge Rewards
There are 2 primary ways to reward a challenge completion, these rewards are given automatically when a challenge has been moderated successfully.
Points: The most frequently used challenge reward is points, which enable advocates to progress through the tiers and access the perks and rewards available in higher tiers.
Promo Codes: Challenges can also reward promo codes on completion, see more information on setting up promo codes here
When a challenge includes a promotional reward, it will be automatically offlined once the reward codes have all been distributed.
Challenge Management
To prevent challenge fatigue, we advise setting an end/expiry date for any variable challenges that are added to the programme.
Challenge fatigue occurs when advocates feel overwhelmed by the number of challenges in the portal, which can lead to reduced completion rates.
The threshold for challenge fatigue varies among communities and depends on the complexity and type of challenges. However, we typically notice diminishing returns when there are more than 20 challenges visible per tier.