![duel_logotype-1.png]](https://info.duel.tech/hs-fs/hubfs/duel_logotype-1.png?height=37&name=duel_logotype-1.png){kind=small}
In short: a reference for every email in Automated Flows: what makes it send, an example subject line, and whether you can add reminders. To set the emails up, see the Advocate Emails: Automated Flows Setup Guide.
📑 On this page
⚙️ How the emails work
You'll find these emails under Advocates › Groups › Group profiles › Automated Flows, grouped in the same five sections as this article. Each one sends by itself when an advocate does something, so nobody has to press send.
- Active or Inactive: only emails switched to Active send.
- Personalised: tokens such as
[user:display-name]and[program:name]fill in each advocate's name and your programme's name. - Reminders: some emails can have follow-ups for advocates who don't act. The tables below show which.
💡 About the subject lines: the examples below come from our demo programme. Yours may be different, and you can change any of them in the email editor.
📝 Application emails
Sent while an advocate is applying to your programme.
| Sends when | Example subject line | Reminders | |
|---|---|---|---|
| Application accepted | An application is accepted | You're in. This is your moment. Let's go. 🚀 | Yes |
| Application rejected - [Inaccessible profile] | An application is rejected because the advocate's profile is private | Quick check 👀 we couldn't see your profile | No |
| Application rejected - [Unsuitable profile] | An application is rejected because the profile isn't a fit | Application update | No |
| Application resubmission request | An application can't be processed and the advocate is asked to reapply | There was a problem with your application | No |
Application accepted is your welcome email: the first thing an advocate gets once they're in. Use it to point them to their first challenges, and add a reminder to nudge anyone who hasn't started.
Inaccessible profile explains that the advocate's social profile was set to private, so it couldn't be reviewed, and how to fix it: make the profile public, then reapply.
Unsuitable profile thanks the applicant, lets them know they haven't been accepted this time, and explains the non-negotiable reasons an application can be declined, such as location restrictions or content that doesn't fit brand safety guidelines.
Depending on how your programme is set up, you'll see either one Application rejected email or a separate rejection email for each reason, like the two above. You may also see more application emails.
👤 Account emails
Account management, plus re-engaging advocates who've gone quiet.
| Sends when | Example subject line | Reminders | |
|---|---|---|---|
| Account verification | An advocate creates an account, to confirm their email address | Verify your Blank application 🤝 | Yes |
| Account verified | The account is verified (off by default) | We've got it! 🙌 Your submission is under review | No |
| Account email change | An advocate asks to change their email address | Request to change your [program:name] account email | No |
| Advocate details updated | An advocate's account details change | Request to update your [program:name] data | No |
| Account password reset | An advocate asks to reset their password | Request to reset your password | No |
| Account inactive | A set number of days after the advocate last completed a challenge, or was accepted if they haven't completed one | Fell off? It happens to the best of us | Yes |
Account verified isn't on every programme, and where it is, it's switched off by default. Switch it on if you want advocates to get a confirmation once they've verified their email address.
Account email change and Account password reset reassure the advocate that if they didn't make the request, nothing changes.
Account inactive is a light-touch nudge for advocates who've gone quiet. Add a reminder with a firmer tone for anyone who still hasn't come back.
💡 Pro tip: send Account inactive at 7 days and a reminder at 14 days for a simple two-step re-engagement sequence.
🏆 Tier emails
Sent each time an advocate moves up a tier. Each one has a short message and a button back to the portal.
| Sends when | Example subject line | Reminders | |
|---|---|---|---|
| Generic tier unlocked | Any new tier is unlocked, unless that tier has an override switched on | You've just levelled up! | Yes |
| Tier 1 to Tier 10 unlocked override | That tier is unlocked, replacing the generic email for that tier | See below | Yes |
| Welcome tier override | Never sends: advocates are placed in the welcome tier when they're accepted, rather than unlocking it | - | Yes, once switched on |
Example subject lines for the tier overrides:
| Tier | Example subject line |
|---|---|
| Tier 1 | Small steps, big beginnings. Let's keep this going. |
| Tier 2 | You're getting the hang of this |
| Tier 3 | [user:tier-name]. This is where the fun starts. |
| Tier 4 | You're making this look easy |
| Tier 5 | [user:tier-name], and still climbing 🔥 |
| Tier 6 | [user:tier-name] unlocked ✨ |
| Tier 7 | You're in rare company |
| Tier 8 | [user:tier-name] unlocked. You're crushing it. |
| Tier 9 and Tier 10 | [user:tier-name], wow 👏 |
💡 Generic or override? One generic email with [user:tier-name] works for every tier. Switch on an override when a tier deserves its own message, for example to show off what that tier unlocks.
🎯 Challenges emails
| Sends when | Example subject line | Reminders | |
|---|---|---|---|
| Music notice | Music screening finds a song in an advocate's challenge post that may need to be swapped | [music:notice-headline]: [task:title] | No |
The Music notice is only used if Music Moderation is on for your programme.
📰 Digest emails
The Digest row holds the legacy programme digest, which only sends when it's switched on. You can use the default template or your own HTML.
For a digest you design and target yourself, build it as a campaign in the Communications Hub.